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Frequently asked questions

What is home staging?

Home staging is the art of using design techniques to maximize a home’s potential to attract buyers,
sell more quickly and for more money. In this way, staging is an investment in marketing your home,
your most valuable commodity. My approach is to professionally prepare a home to sell using my practical creativity with consideration of my clients’ particular budget, to highlight its best features and distract from less-attractive characteristics. This is a strategic process that draws on design principles and creates emotional connection points.

Why can’t I do it myself?

Very few buyers are able to look past your personal style, your loved one’s photos, and your daily life.
And sellers don’t always see their homes objectively. They’re used to how it looks and may be uncomfortable with change. In our competitive housing market, where buyers have many comparable choices, they are more likely to fall in love with houses that they can envision as their own. I bring a professional eye to the process to make sure that happens.

Why can’t buyers just use their imagination like they used to?

Buyers are savvier than ever before. They watch HGTV for recreation. They are well-informed through traditional and social media. And 95% of buyers start home shopping online before ever seeing a property in person. Staging sets up the house for great photographs! Besides that, only 5% of buyers can actually visualize the potential of a home, whether it’s lived in or vacant.

How much does staging cost?

This depends on how involved you would like me to be in preparing your home for sale. See my prices on my Services page. Keep in mind that there is a greater value in staging your home to look its best before it goes on the market than in taking a price reduction if the listing doesn’t attract enough interest. Statistics show that investing 1-3% of your home’s assessed value can increase your return by 8-10%. Can you afford not to stage?

Let’s Talk!

Roberta Peters

Birch Hill Interiors



Twin Cities